Ecosystem services are benefits that natural and healthy ecosystems provide to people. Over the last decades, numerous analysts have tried to study rural environments through this lens. However, cultural ecosystem services have been largely overlooked in these studies. The aim of the paper of Bernadett Csurgó and Melanie K. Smith is therefore to explore how different actors in different rural areas perceive the ‘value’ of cultural ecosystem services. To do this, the analysts compare two regions in Hungary: Kalocsa and Őrség.